Blueberry-growing as an exotic plant has been recently entered into the region, especially in Argentina. Consequently, we have to acquire knowledge and develop production, logistical and marketing techniques in counter-season conditions and far from the major consumer markets.

Taking it into account, Finca Las Bayas has always paid special attention and used all the necessary resources to cover all these needs by specific areas:

BLUEBERRY-GROWING & PRODUCTION

  • Selection of varieties that adapt to the area and the market quality, and have good post-harvest life.
  • Special planting and fruit-growing techniques.
  • Agricultural Best Practices manangement tools and techniques.
  • Work team continuous training.

THE PRODUCT

  • New recipes and packaging for gourmet consumers.
  • Consumption encouragement as a nutraceutic.
  • Preservation techniques to ensure minimal damage.
  • Customer approach. Market microsegmentation.