Blueberries have a very special flavor and its composition is increasingly appreciated by the natural, healthy and nutritional food trend. According to the United States Food and Drug Administration (FDA), blueberries have low fat and sodium levels, are free of cholesterol and are rich in fiber and Vitamin C. This fruit contains a high level of flavonoids with antioxidant properties.

This fruit is hyposodic and hypocaloric. It is considered a negative calorie food, since it requires more energy from your body to digest it than the calories that it contains. Being fiber-rich, it helps to regulate intestinal functioning.

Potassium is necessary for the transmission and generation of nerve impulses, for the regular muscle activity and for equilibrating water inside and outside the cells. It also contains Vitamin C (Ascorbic acid) that takes part in the collagen generation process, a protein found in ligaments, tendons and cartilages. In red cells, it helps to absorb food iron and resist infections.

Target consumers are active people that look for a better quality of life and a natural diet, so they require top-quality food associated with a healthy life. Furthermore, they are willing to pay a higher price in comparison to other substitutes.